Tony Roma’s® Shakes Things Up with National Romarita® Week
Why have just a margarita when you can enjoy Tony Roma’s Hand-Shaken Classic Romarita all week long for just $4
ORLANDO, Fla. – February 16, 2018 – Romacorp, Inc., the parent company of Tony Roma’s®, is giving fans a great reason to enjoy National Margarita Day (Feb. 22nd) with a week-long celebration of its Classic Romarita® from February 19th through February 25th. Fans can enjoy Tony Roma’s Classic Romarita, a delicious hand-shaken cocktail that offers a unique twist on the traditional margarita, for just $4 all week long. The perfect complement to Tony Roma’s world-famous Baby Back Ribs, fans can “salt the rim” of their week by enjoying this irresistible deal at participating Tony Roma’s locations in the USA and around the globe.
“National Margarita Day might be a great day, but National Romarita Week at Tony Roma’s is where the REAL excitement can be found,” said Jim Rogers, Chief Marketing Officer for Romacorp, Inc. “Our Romarita has been a fan favorite for more than 20 years and is the perfect hand-shaken elixir to enjoy with any of our world-famous dishes, from our signature Baby Back Ribs to our Kickin’ Shrimp, Onion Loaf and more. The Romarita is a timeless drink, and certainly deserving of a week-long celebration in our restaurants around the world!”
While many people believe the margarita originated in Mexico, the exact origin and inventor of the margarita is unknown. Many stories say it was first popularized in San Diego about 70 years ago. In the 1990’s, Tony Roma’s decided to put its own unique stamp on the traditional drink with the introduction of the popular Romarita line of beverages – and fans have been sipping away around the world ever since!
“Our Classic Romarita is served with a salted rim and top-shelf liquors including Sauza® Gold Tequila, Cointreau® and fresh and zesty garnishes, making it an invigorating cocktail that quenches any craving,” said Chef Bob Gallagher, Senior Vice President of Food and Beverage. “This special drink offers guests a tangy and sweet flavor profile that pairs perfectly with a large variety of our favorite entrees, including our world-famous Baby Back Ribs, savory Grilled Shrimp Skewers or even our tasty Onion Loaf.”
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened more than 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.
Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.
For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.
Uproar PR for Romacorp, Inc.
(321) 236-0102 x 230