Tony Roma’s Recognized for 2015 “Rib Face” Campaign
Brand Receives 2015 Loyalty360 CX Award and Ranked “Top Buzz Improver” in US Casual Dining by YouGov 2015 Best Brand Rankings
ORLANDO, Fla, – January 28, 2016 – Romacorp, Inc., parent company of Tony Roma’s, announces Tony Roma’s has been recognized by two organizations for the effectiveness of its 2015 “Show us Your Rib Face” promotion. Tony Roma’s received the 2015 Loyalty360 CX Silver award in the category “Best Brand Messaging & Communications in Customer Experience”. The award recognizes companies in customer-facing industries for using innovative and best-in-class techniques to deliver customer experiences that ultimately build customer loyalty. In addition, Tony Roma’s was also recognized by the YouGov BrandIndex as the “Top Buzz Improver” in US Casual Dining in their recently released 2015 Best Brand Rankings.
“With more than 150 restaurants in 31 countries, establishing brand messaging that engages with our guests around the world is a challenge, so we’re proud to accept these awards as they show that our marketing strategy of focusing on core brand pillars and engaging fans through new, fun communication programs has been successful,” said Stephen Judge, President and Chief Executive Officer of Romacorp, Inc. “We’re focused on really understanding who our customers in the different markets are, providing offers to them, tracking their success, and driving brand connections in local communities around the world.”
The “Show Us Your Rib Face” integrated campaign kicked off in August 2015 and declared September 3rd as National Baby Back Ribs Day. Tony Roma’s created fun messaging using photos of guests’ rib faces. As part of this program, Tony Roma’s asked guests to share their “rib faces” on social media and awarded one year’s worth of their world-famous Baby Back Ribs to one winner at each participating US Tony Roma’s restaurant.
The Loyalty360 CX award was presented to Tony Roma’s in Dallas, TX, during the 2015 Engagement & Experience Expo. “What sets Tony Roma’s customer experience apart is that it is truly holistic, following guests from the start of the journey with the restaurant to after they leave,” said Mark Johnson, CEO of Loyalty360. “By understanding customers and how they are using digital, and tapping into the brand’s core value proposition of ribs and fun, Tony Roma’s is able to build customer engagement in a way that has positively impacted the overall business.”
The US Casual Dining Best Brand Rankings are presented annually in the YouGov Brand Index – Best Brand report. With a more than 25 percent increase in score from the previous year, Tony Roma’s “happy rib-faces” have helped boost the brand to #1 in the Casual Dining sector’s “Top Buzz Improvers”.
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened more than 40 years ago in North Miami, Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit http://www.tonyromas.com/.
Uproar PR for Romacorp, Inc.
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