Tony Roma’s® Celebrates its Iconic Founder with a Sweet Deal for Fans
Guests posting a photo celebrating Tony Roma’s birthday with the hashtag #HappyBirthdayTony will get a free dessert
ORLANDO, Fla. – December 4, 2017 – Romacorp, Inc., parent company of Tony Roma’s®, is throwing a week-long birthday bash in honor of its legendary founder, Tony Roma. Tony loved a party, and his restaurant was a gathering place for friends like the legendary “Rat Pack” to come and celebrate with him. To keep this spirit alive, from December 4th through December 10th, Tony Roma’s invites its fans to help celebrate Tony’s birthday with a special offer. Guests posting their picture on social media enjoying a meal at Tony Roma’s with the hashtag #HappyBirthdayTony will get a free dessert at participating Tony Roma’s USA locations.
“The spirit of Tony Roma lives on in the hearts – and appetites – of each and every Tony Roma’s fan across the globe, and this social media promotion is a great way to pay tribute to our founder, the man who started the Baby Back Ribs craze,” said Jim Rogers, Chief Marketing Officer for Romacorp, Inc. “Tony knew how to throw a party, and our brand was built on Tony Roma’s being the place to celebrate special occasions like a birthday and holiday, along with the everyday occasion.”
Tony Roma opened his first restaurant in Miami, Florida in 1972, originally specializing in steaks and burgers. All of that changed when Tony and his original chef, David Smith, threw some Baby Back Ribs on the grill and slathered them with Chef Smith’s special homemade BBQ sauce. The ribs were such a hit that word spread quickly and fans from around the world lined up at Tony’s restaurant in North Miami, Florida for the chance to sink their teeth into Tony Roma’s perfectly grilled Baby Back Ribs.
“Tony Roma infused spirit into his restaurants and most importantly into his food,” said Chef Bob Gallagher, Senior Vice President of Food and Beverage for Romacorp, Inc. “We are excited to give our guests one of our favorite, signature desserts to help celebrate and honor Tony’s legacy and his contributions to the Baby Back Ribs craze.”
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.
Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.
For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.
Uproar PR for Romacorp, Inc.
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